Using LinkedIn to Generate Alumni Story Ideas: Part 1

Dana's Creative Services, Dana McCullough, Freelance Writer and Editor

Finding alumni success stories to share in alumni magazines, online news stories, and recruitment marketing materials can sometimes seem like a daunting task for college communications professionals. But with all the social media tools at your disposal, it’s never been easier to find out what alumni are doing.

The next time you’re asked to find alumni story ideas turn to LinkedIn first. On LinkedIn, you can see aggregate data on companies that hire the most alumni from your school, and you can search by your college name to find alums and check out what they’re doing today. Here’s how.

FINDING COLLEGE ALUMNI ON LINKEDIN

LinkedIn LinkedIn alumni search results

Step 1: Log in to LinkedIn and click on Advanced Search. The Advanced Search box will give you several options of information to enter. In the School box, enter your college’s name.

Step 2: The default results will show you people from…

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Historian, and Full time freelance writer

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